Company: Airfinity is a leading provider of data and analytics solutions in the pharmaceutical industry, helping clients understand disease landscapes, predict demand, and improve outcomes in different infectious disease spaces.

Objective of the role: We are seeking an experienced Marketing Manager with experience in B2B marketing in the life science, healthcare or SaaS business industries.The role will cover a broad range of marketing activities from the company website, product marketing, digital marketing and lead generation, to in-person and digital events, conference strategy and attendance schedule. This role will be critical in supporting the commercial team to develop high-quality and innovative marketing plans that contribute to annual targets for customer acquisition, retention, and engagement.

Key Responsibilities:

• Lead generation workflow from identifying future customers, nurturing interest in products and services, and tracking conversion to sales.

• Product marketing, including product positioning, value propositions and messaging which resonates with customers and the market.

• Create marketing and sales assets, providing support to account teams as needed. Lead the planning, coordination and execution of hosted in-person and digital events.

• Lead on the company’s conference strategy, including CEO speaking opportunities, sponsorships and exhibition stands.

• Execute digital marketing activities such as paid search, display ads, retargeting, email campaigns and social media adverts.

• Oversight of the company website, updating and creating new landing pages and content when necessary.

• Manage the events budget, communicating regularly with the senior leadership team and creating regular reports on campaign performance.

• Identify areas of growth and optimisation within the marketing function to drive further success and ROI.

Skills required:

• 5 years + experience in B2B marketing in the life science, healthcare or SAS business industries.

• Proven track record of a data driven strategic approach which has created value and driven revenue growth.

  Ability to translate product features into simple compelling messages that resonate with prospective customers, partners and the sales team.

• Competent at using CRM software such as Salesforce and its email builder Pardot.

• Proficient at using design tools such as Figma, as well as market and competitive intelligence tools to inform go to market campaigns such as leadfeeder.

• Self-motivated and results-oriented, with the ability to work independently and meet targets. Strong sense of ownership and proactive attitude.