Company: Airfinity is a leading provider of data and analytics solutions in the pharmaceutical industry, helping clients understand disease landscapes, predict demand, and improve outcomes in different infectious disease spaces.

Objective of the role: We are seeking a Freelance Senior Marketing Contractor on a temporary basis with experience in B2B marketing in the life science, healthcare or SaaS business industries to support on a number of projects we have ongoing/upcoming surrounding product marketing and SEO.

The role will cover a broad range of marketing activities from the company but with a particular focus on product marketing and SEO, working closely with our marketing team inhouse and product team.

Key Responsibilities:

Product Marketing

• Product roadmap: Manage the product roadmap across the business

• User research: Gather customer requirements and feedback

• Product vision: Define the product vision and strategy

• Product positioning: Own the positioning, messaging, and branding of a product

• Content creation: Create marketing support, communications, sales aids, demos, and more

SEO

• Support the development of the short term and long term SEO strategy, leading the prioritisation of key initiatives to ensure SEO is a key driver for business growth campaigns.

Identify areas of growth and optimisation within the marketing function to drive further success and ROI.

Skills required

• 5 years + experience in B2B marketing in the life science, healthcare or SaaS business industries.

• Experience in product management, brand management, or a related field

• Experience in user research

• Significant demonstrable hands-on content and technical SEO experience

• Knowledgeable and up to date with the latest SEO strategies and guidelines

• Experienced with tools for monitoring SEO

Self-motivated and results-oriented, with the ability to work independently and meet targets. Strong sense of ownership and proactive attitude.

We are an Equal Opportunity Employer, who are committed to creating a diverse and inclusive company culture, that does not discriminate. Exclusivity and a diverse culture is what helps us shape who we are and reach our potential.