Company: Airfinity is a leading provider of data and analytics solutions in the pharmaceutical industry, helping clients understand disease landscapes, predict demand, and improve outcomes in different infectious disease spaces.

Objective of the role: We are seeking a Freelance Senior Marketing Contractor on a temporary basis with experience in B2B marketing in the life science, healthcare or SaaS business industries to support on a number of projects we have ongoing/upcoming surrounding lead generation and digital marketing.

The role will cover a broad range of marketing activities from the company but with a particular focus on digital marketing and lead generation working closely with the sales team.

This role will be critical in supporting the commercial team to develop high-quality and innovative marketing plans that contribute to annual targets for customer acquisition, retention, and engagement.

Key Responsibilities:

• Lead generation workflow from identifying future customers, nurturing interest in products and services, and tracking conversion to sales.

• Create marketing and sales assets, providing support to account teams as needed.

• Lead the planning, coordination and execution of hosted in-person and digital events.

• Execute digital marketing activities such as paid search, display ads, retargeting, email campaigns and social media adverts.

• Identify areas of growth and optimisation within the marketing function to drive further success and ROI.

Skills required:

• 5 years + experience in B2B marketing and lead-generation in the life science, healthcare or SaaS business industries.

• Proven track record of a data driven strategic approach which has created value and driven revenue growth.

• Competent at using CRM software such as Salesforce and its email builder Pardot.

• Proficient at using design tools such as Figma, as well as market and competitive intelligence tools to inform go to market campaigns such as leadfeeder.

• Self-motivated and results-oriented, with the ability to work independently and meet targets. Strong sense of ownership and proactive attitude.

We are an Equal Opportunity Employer, who are committed to creating a diverse and inclusive company culture, that does not discriminate. Exclusivity and a diverse culture is what helps us shape who we are and reach our potential.